Pricing Experiment
Per-seat vs. usage-based · 6-week holdout
Winner: Usage-based (+34% net revenue)
$18.4k
Per-seat
control
$24.6k
Usage-based
variant
Metric
Control
Variant
Trial → paid
11.2%
14.8%
ARPA
$42
$57
30-day churn
4.1%
3.6%