Activation Funnel
New signups → activated, last 30 days (n = 12,480)
Signed up
100%
12,480
Created workspace
68%
8,486
−32% drop
Invited a teammate
41%
5,117
−27% drop
Shipped first page
29%
3,619
−12% drop
Activated (D7 return)
23%
2,870